Power Sales Representative

Power Sales Representative to drive the growth of our power solutions portfolio. This role requires a unique blend of technical expertise in electrical power systems and strong commercial acumen. You will be responsible for selling power generation equipment, distribution solutions, backup systems, and related services to industrial, commercial, and utility clients. As a trusted advisor, you will assess customer needs, recommend tailored solutions, and build long-term partnerships that ensure reliable power for critical infrastructure. 

Business Development & Sales Execution

Sales Target Achievement: Meet and exceed assigned sales targets for power products including generators, UPS systems, switchgears, transformers, and power distribution equipment.

Lead Generation: Proactively identify and pursue new business opportunities through market research, networking, referrals, and digital prospecting.

Market Expansion: Develop and grow a customer base across key sectors: industrial facilities, commercial buildings, data centers, healthcare, oil & gas, and utilities.

Territory Management: Effectively manage and grow sales within an assigned territory, developing strategic account plans for key customers.

Technical Consultative Selling

Needs Assessment: Conduct on-site visits to assess customer power requirements, evaluate existing infrastructure, and understand operational challenges and criticality.

Solution Development: Collaborate with internal engineering teams to develop customized power solutions that address specific customer technical and budgetary needs.

Technical Presentations: Prepare and deliver compelling technical presentations and product demonstrations to engineers, facility managers, and executive decision-makers.

Proposal Preparation: Prepare accurate and competitive quotations, technical proposals, and tender submissions in alignment with customer specifications and market conditions.

Customer Relationship Management

Account Management: Build and nurture strong, long-lasting relationships with existing and prospective customers through regular communication and value-added engagement.

Key Account Development: Identify and cultivate strategic key accounts, expanding service offerings and securing repeat business through excellent relationship management.

Customer Support: Respond promptly to customer inquiries, investigate and resolve technical or commercial concerns, and ensure high levels of satisfaction throughout the sales cycle and post-sale.

Referral Generation: Leverage satisfied clients to generate referrals and expand into new business verticals.

Market Intelligence & Reporting

Market Monitoring: Stay abreast of industry trends, competitor activities, pricing dynamics, regulatory changes, and emerging technologies in the power sector.

CRM Management: Maintain accurate and up-to-date records of all sales activities, customer interactions, and opportunity pipeline in the CRM system.

Sales Forecasting: Track and forecast sales opportunities with accuracy, providing regular reports on sales performance, pipeline health, and market feedback to management.

Customer Insights: Collect and relay client feedback to contribute to continuous improvement of products, services, and sales strategies.

Coordination with Internal Teams

Cross-Functional Collaboration: Work closely with engineering, operations, project management, and service teams to ensure seamless project execution and customer satisfaction.

Project Handoff: Facilitate effective project kickoff meetings with customers and internal teams to ensure smooth transition from sales to implementation.

Payment Follow-up: Coordinate with the finance department on payment collections, credit approvals, and invoicing matters.

Policies & Procedures: Comply with the implementation of departmental policies and procedures, to ensure that all relevant procedural and legislative requirements are fulfilled.

Health, Safety & Quality: Comply with all relevant health, safety, and quality requirements in order to guarantee employee safety and legislative compliance.

Continuous Improvement: Contribute to the identification of opportunities for continuous improvement of systems, processes and practices taking into account ‘best leading practices’, improvement of business processes, cost reduction, and productivity improvement.

Educational & Professional Qualifications and Experience

Ø  Bachelor's degree in Electrical Engineering, Power Engineering, or a related technical field. This is essential for understanding complex power systems and technical specifications.

Ø  MBA or business degree is a significant plus.

Ø  Professional Experience

Ø  3–7 years of experience in B2B technical sales, preferably within the power generation, electrical equipment, utilities, or industrial sectors.

Ø  Proven track record of consistently achieving and exceeding sales targets.

Ø  Experience in project-based sales, handling tenders, and responding to RFPs is highly desirable.

Ø  Familiarity with diesel generators, gas turbines, UPS systems, switchgears, transformers, and SCADA systems is a strong advantage.

Must be fluent in both English and French

Technical Skills and Generic Competencies

Ø  Technical & Soft Skills

Ø  Technical Knowledge: Strong understanding of power generation systems, electrical distribution, backup power solutions, and relevant industry standards (IEC, ANSI, etc.).

Ø  Sales Acumen: Demonstrated ability to prospect, develop leads, negotiate, and close complex B2B deals.

Ø  Communication Skills: Excellent verbal and written communication skills in English and Arabic, with the ability to communicate effectively with technical and commercial stakeholders at all levels.

Ø  Presentation Skills: Ability to deliver compelling technical presentations and product demonstrations to diverse audiences.

Ø  Negotiation Skills: Strong negotiation skills with the ability to handle complex contract discussions and commercial terms.

Ø  Problem-Solving: Strong analytical and problem-solving skills to address customer challenges effectively.

Ø  Technical Aptitude: Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with CRM systems (Salesforce, HubSpot, Zoho, or similar).

Ø  Additional Requirements

Ø  Willingness to travel extensively within assigned territory for client visits, site assessments, and project follow-ups.

Ø  Valid driver's license and clean driving record.

Ø  Self-motivated, goal-oriented, and able to work independently with minimal supervision.

Strong organizational and time management skills with the ability to manage multiple opportunities simultaneously.